Mar Sci
Introduction
Marketing Science, 40(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms
—Karsten T. Hansen, Kanishka Misra, and Mallesh M. Pai [] []
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
—Jia Liu and Shawndra Hill [] []
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
—Kyle Barron, Edward Kung, and Davide Proserpio [] []
The Impact of Coupons on the Visit-to-Purchase Funnel
—Arun Gopalakrishnan and Young-Hoon Park [] []
Preference Learning and Demand Forecast
—Xinyu Cao and Juanjuan Zhang [] []
The End of the Express Road for Hybrid Vehicles: Can Governments Green Product Incentives Backfire?
—Cheng He, O. Cem Ozturk, Chris Gu, and Jorge Mario Silva-Risso [] []
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance
—Tongil TI Kim [] []
Price Fairness and Strategic Obfuscation
—William J. Allender, Jura Liaukonyte, Sherif Nasser, and Timothy J. Richards [] []
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
—Jungju Yu [] []
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth
—Yogesh V. Joshi and Andres Musalem [] []