Mar Letters
Introduction
Marketing Letters, 32(1)
POSTING TYPE: TOCs
A first look at online reputation on Airbnb, where every stay is above average
—Georgios Zervas, Davide Proserpio, John W. Byers []
How common is new product failure and when does it vary?
—Kirsten Victory, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja, Armando Maria Corsi []
Understanding and motivating salesperson resilience
—Valerie Good, Douglas E. Hughes, Alexander C. LaBrecque []
Reward strategy spillover effects on observer cooperation in business networks
—Hannah S. Lee, David A. Griffith []
Sinfully decadent: priming effects of immoral advertising symbols on indulgence
—Jasmina Ilicic, Stacey M. Brennan, Alicia Kulczynski []
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret
—Jamie L. Grigsby, Robert D. Jewell, Colin Campbell []
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior
—Felix Septianto, Widya Paramita []
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
—Nhat Quang Le, Magne Supphellen, Richard P. Bagozzi []
Blockchain: a game changer for marketers?
—Mark R. Gleim, Jennifer L. Stevens []
Exogenous brand crises: brand infection and contamination
—Kimberly A. Whitler, Ali Besharat, Saim Kashmiri []