J Prod Brand Man
Introduction
Journal of Product & Brand Management, 30(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit
—Man Lai Cheung, Hiram Ting, Jun-Hwa Cheah, Mohamad-Noor Salehhuddin Sharipudin []
Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam
—Phuong Kim Thi Tran, Vien Ky Nguyen, Vinh Trung Tran []
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
—Farzana Quoquab, Jihad Mohammad, Anis Makhillah Mohd Sobri []
Co-creating consistent brand identity with employees in the hotel industry
—Sung-Yun (Ashley) Chung, John Byrom []
Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites
—Anish Yousaf, Insha Amin, Dhouha Jaziri, Abhishek Mishra []
Global or local brand? Hotel selection in global travel context
—Haemoon Oh, Misoon Lee, Seonjeong Ally Lee []
Brand tourism effect in the luxury hotel industry
—Seunghwan Lee, Dae-Young Kim []
The role of co-creation experience in engaging customers with service brands
—Khalid Hussain, Fengjie Jing, Muhammad Junaid, Qamar Uz Zaman, Huayu Shi []
Destination branding and co-creation: a service ecosystem perspective
—Antonios Giannopoulos, Lamprini Piha, George Skourtis []
From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand
—Milena Micevski, Adamantios Diamantopoulos, Jennifer Erdbrügger []
Mega-events brand meaning co-creation: the Olympic case
—Nathalia Christiani Tjandra, Ivana Rihova, Sarah Snell, Claire S. Den Hertog, Eleni Theodoraki []
Guest editorial
—Dimitrios Buhalis, Sangwon Park []
Designing place brand architecture: the potential of a sub-brands strategy
—Elena Zelenskaya, Elena Elkanova []