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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Strategic antecedents and organisational consequences of IMC in different economy types
—Vera Butkouskaya , Joan Llonch-Andreu & María-Del-Carmen Alarcón-Del-Amo [] []

Chinese website design: Communication as a mirror of culture
—Guendalina Capece & Francesca Di Pillo [] []

Reaching subculture markets: The cryptic marketing approach
—Kelly Choong , Judy Drennan , Clinton S. Weeks & Ian Weber [] []

Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
—Somnath Chakrabarti & Mayank Makhija [] []

Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test
—Alice Kendrick & Jami A. Fullerton [] []