J Adv
Introduction
Journal of Advertising, 49(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Special Section: Advertising in Hospitality, Tourism, and Travel
Connecting and Communicating with the Customer: Advertising Research for the Hospitality Industry
—Marla Royne Stafford [] []
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism
—Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto & Takeshi Moriguchi [] []
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
—Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis [] []
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online |
—Maria Ek Styvén, Marcello M. Mariani & Carola Strandberg [] []
How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages
—Bin Wang, Stephanie Q. Liu, Jay Kandampully & Milos Bujisic [] []
The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains
—Liwu Hsu, Jie J. Zhang & Benjamin Lawrence [] []
Articles
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control
—Yakun Zhang, Sarah Hong Xiao & Michael Nicholson [] []
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being
—Chingching Chang [] []
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention
—Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee & Yung Kyun Choi [] []