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Corp Rep Rev

Introduction

Corporate Reputation Review, 24(1)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


When Employees Speak as They Like: Bad Mouthing in Social Media
Stefan Ivens, Mario Schaarschmidt, Raoul Könsgen []

Country’s International Reputation Index
J. M. Fernandez-Crehuet, J. Rosales-Salas, S. Díaz Cogollos []

Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth
Daniel Hoppe []

Employee Engagement and Internal Branding: Two Sides of the Same Coin?
Kati Suomi, Saila Saraniemi, Mervi Vähätalo, Tomi J. Kallio, Terhi Tevameri []