J Interactive Mar
Introduction
Journal of Interactive Marketing, 53
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity
—Christian Neuerburg, Nicole Koschate-Fischer, Christian Pescher [] []
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
—Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens, Guda van Noort [] []
Certainty in Language Increases Consumer Engagement on Social Media
—Todd Pezzuti, James M. Leonhardt, Caleb Warren [] []
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior
—Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad [] [Google Scholar]
Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)
—Tun-Min (Catherine) Jai, Dan Fang, Forrest S. Bao, Russell N. James, Tianwen Chen, Weidong Cai [] []
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning
—Mainak Sarkar, Arnaud De Bruyn [] []
Emoji, Playfulness, and Brand Engagement on Twitter
—Lindsay McShane, Ethan Pancer, Maxwell Poole, Qi Deng [] []
Past, Present, and Future of Electronic Word of Mouth (EWOM)
—Sanjeev Verma, Neha Yadav [] []