J Advancement Mar Ed
Introduction
Journal for Advancement of Marketing Education, 28(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Reflections on the 2020 MMA Marketing Innovator Award
—Mark B. Houston []
The Impact and Mediating Role of Personal Brand Authenticity on the Self-Actualization of University Graduates Entering the Workforce
—Lee Allison, James Blair, Jin Ho Jung & Philip J. Boutin Jr []
The Challenge of Teaching Consumer Insights to Non-Marketing Students as a Minor in Undergraduate Studies: Empathy Maps as a Didactic Resource
—Beatriz Feijoo Fernández, & Adela López MartÃnez []