J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 12(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Heuristics in decision-making by exporting textiles SMEs
—Simone Guercini & Andrea Runfola [] []
Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth
—Seung-Hee Lee & Jane E Workman [] []
Digital Fashion: A systematic literature review. A perspective on marketing and communication
—Alice Noris , Tekila Harley Nobile , Nadzeya Kalbaska & Lorenzo Cantoni [] []
Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study
—Sheetal Jain , Sita Mishra & Sandip Mukhopadhyay [] []
Cross-cultural examination of apparel online purchase intention: S-O-R paradigm
—Changhyun Nam , Kyunghwa Cho & Young Do Kim [] []
Case
Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta
—Dayun Jeong , Eunha Chun & Eunju Ko [] []