J Con Mar
Introduction
Journal of Consumer Marketing, 38(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Social media advertisements with deposit contracts and fitness club/gym membership: are consumers persuaded?
—Joshua Fogel, Sarah Ustoyev []
The impact of the institutional environment on green consumption in India
—Naman Sreen, Rambalak Yadav, Sushant Kumar, Mark Gleim []
The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products
—Tim Eberhardt, Marco Hubert, Helena Maria Lischka, Mirja Hubert, Zhibin Lin []
Cynical consumer: how social cynicism impacts consumer attitude
—Indirah Indibara, Sanjeev Varshney []
Motivations and consumption practices of fostered idol fans: a self-determination theory approach
—Shuguang Zhao, Xuan Wu []
Physical appearance stereotypes for service occupations
—Dwane H. Dean []
SNS use leads to luxury brand consumption: evidence from China
—Wangshuai Wang, Nuoya Chen, Jie Li, Gong Sun []
Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana
—Otto Afiuc, Samuel K. Bonsu, Franklyn Manu, Casey Brett Knight, Swati Panda, Charles Blankson []
Understanding drivers and outcomes of brand attachment in mobile branded apps
—Trang P. Tran, Christopher P. Furner, Pia A. Albinsson []
Understanding drivers of brand love – the role of personalized ads on social media
—Trang P. Tran, Adrienne Muldrow, Khanh Ngoc Bich Ho []
The travel constraints faced by retired travelers in the 21st
—Gaelle Marie Moal []