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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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EDITORIAL

Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment
—Steven D’Alessandro, Jacqueline Eastman []
ACADEMIC PAPERS

Destigmatising the stigma: Understanding the impact of message framing on Chinese consumers’ guilt and attitude associated with overspending behaviour
—Wuqiu Fan, Hanchun Zhong, Anding Zhu [Google Scholar]

Interrogating and redefining the concept of consumer inertia
—Rui Cui, Shuang Xin, Zhiyong Li []

Religiosity and consumer belonging: Influences on product evaluations
—Elizabeth A. Minton, Richie L. Liu []
Free Access
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers
Andrzej Szymkowiak, Piotr Gaczek, Kishokanth Jeganathan, Piotr Kulawik

Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model
—Viju Mathew, Mohammad Soliman []

How interruptions influence our thinking and the role of psychological distance
—Nelson B. Amaral []

Managing the aftermath: Scapegoating as crisis communication strategy
—Risto Moisio, Sonia Capelli, William Sabadie []

When do low‐power customers complain? The joint effects of chronic sense of personal power and complaint success on complaining intentions
—Anastasia Popelnukha, Qingxiong (Derek) Weng, Ahmed Ali, Cynthia Atamba []

Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
—Xian Liu, Barbara Loken, Liangyan Wang []

The configurational influence mechanism of film consumption experience on customer satisfaction
—Zhongjun Tang, Lianghao Yu []

Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness
—Mingliang Chen, Jing Zhang, Zhaohan Xie, Jiahui Niu []

Changes and evolution in the intellectual structure of consumer dissatisfaction
—Laura Pascual Nebreda, Francisco Díez Martín, Alicia Blanco González []

Self‐tracking in effortful activities: Gender differences in consumers’ task experience
—Daoyan Jin, Hallgeir Halvari, Natalia Maehle, Christopher P. Niemiec [Google Scholar]

Pleasant hostility: Disidentified consumers’ emotional and behavioral reactions to a brand crisis
—Christopher Ruppel, Sabine Einwiller [Google Scholar]