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Intl J Emerging Markets

Introduction

International Journal of Emerging Markets, 16(1)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Special issue: Value Chain Innovations in Digital, Social Media, and Mobile (DSMM) Commerce

CRM performance and development of media entrepreneurship in digital, social media and mobile commerce
Pejman Ebrahimi, Mahsa Ahmadi, Abbas Gholampour, Hamidreza Alipour []

Guest editorial
Anshu Saxena Arora, Amit Arora, Datis Khajeheian []

The mediating impact of demonetisation on customer acceptance for IT-enabled banking services
Kritika Nagdev, Anupama Rajesh, Richa Misra []

Institutional influences on firm strategy in authoritarian emerging economies
Stephen Wilkins, Serap Emik []

Competitive strategies of mobile applications in online taxi services
Taher Roshandel Arbatani, Esmaeil Norouzi, Afshin Omidi, José María Valero-Pastor []

Social content marketing, social media and product development process effectiveness in high-tech companies
Nader Seyyedamiri, Ladan Tajrobehkar []

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Samir Yerpude, Tarun Kumar Singhal []