ISBM PhD Seminar Series
Introduction
Registration for the course B2B Engagement, offered by the Institute for the Study of Business Markets in spring 2021, is now open
INTEREST CATEGORY: DOCTORAL STUDENTS, INTERORGANIZATIONAL
POSTING TYPE: Events
Author: Lori Nicolini
ISBM PhD Seminar Series (IPSS) Registration Open
Registration is open for the ISBM PhD Seminar Series (IPSS). ÌýOne course will be offered during Spring 2021.ÌýB2B EngagementÌýwill be taught by Professor V. Kumar, Indian School of Business.
TheÌýcourse will discuss the concepts, metrics, and strategy underlying the principles of B2B Engagement with respect to customers, employees and salesforce.
Full course description and registration details can be viewedÌýonline atÌýÌý±õ±Ê³§³§.
Topic:Ìý B2BÌýEngagementÌý
When:Ìý Tuesdays, beginning February 9Ìýfrom 11:00AM – 1:00PM ET
Instructor: ÌýV. Kumar, Distinguished Term Professor and Senior FellowÌýat the Indian School of Business (ISB) and an ISBM Distinguished Research Fellow
Register:Ìý
The objective of the ISBM PhD Seminar Series (IPSS) is toÌýprovide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing. IPSS offers electronic participation in substantive and methodological courses essential to PhD students with research interests inÌýbusiness markets. Substantive topics include theory development in business markets, sales management,Ìýmarketing channel management, and new product development and marketing among others. Courses are repeatedÌýin a 2-3 year cycle.
To learn more about IPSS and Admission Procedures visit