J Mar Behav
Introduction
Journal of Marketing Behavior, 4(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data
—Regina V. Frey Cordes, Meike Eilert, Denise Demisch and Tomás Bayón [] []
The Long versus Short of It: The Last Consumer Experience
—Tamara Masters [] []
Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack
—Paul Marx, Gunnar Mau, Florentine Frentz and Hanna Schramm-Klein [] []
How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities
—Philipp Scharfenberger, Jan R. Landwehr, Claire I. Tsai, Jenny L. Zimmermann, Andreas Herrmann and Ann L. McGill [] [Google Scholar]
Women’s Luxury Products as Signals to Other Women
—Burak Tunca and Evrim Yanar [] [Google Scholar]
Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications
—Vinod Venkatraman and Sangsuk Yoon [] []
Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing
—Haipeng (Allan) Chen, Lisa E. Bolton, Sharon Ng and Dian Wang [] []