J Global Scholar Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 31(1)
POSTING TYPE: TOCs
Marketing Management in International Contexts
A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
—Carlos Omar Trejo-Pech & Sharon Thach [] []
Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration
—Alison Munsch [] []
Born digital: Is there going to be a new culture of digital natives?
—Tomáš Kincl & P. Å trach [] []
Benchmarking digital education programs on social entrepreneurship: what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs
—Erskin Blunck , E. Fetzer & J. M. Tilley [] []
Thermal comfort – an intercultural comparison
—Iris Ramme & Tom Gillpatrick [] []
Regular Papers
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
—Jooho Kim & Sung-Joon Yoon [] []
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
—Jinwoo Ahn & Taeseok Rho [] []