J Brand Man
Introduction
Journal of Brand Management, 28(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Journal of Brand Management: Editorial guidelines and expectations of authors
—Mark A. P. Davies, UrÅ¡a Golob, Joachim Kernstock, Shaun M. Powell []
Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
—Ilenia Confente, Wioleta Kucharska []
Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
—Hyun Ju Jeong, Jihye Kim []
Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements
—R. J. J. Voorn, G. Veen, T. J. L. Rompay, S. M. Hegner, A. T. H. Pruyn []
The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric
—Chaohua Huang, Rui Guo []
Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers
—Jun Zhang, Joon Soo Lim []