Euro J Mar
Introduction
European Journal of Marketing, 55(1)
POSTING TYPE: TOCs
Use and social value in peer-to-peer prosumption communities
—Mohammed Alhashem, Caroline Moraes, Isabelle T. Szmigin []
The interactive effects of religiosity and recognition in increasing donation
—Felix Septianto, Fandy Tjiptono, Widya Paramita, Tung Moi Chiew []
The influence of a country’s brands and industry on its image
—Carmen Lopez, George Balabanis []
Can donations be too little or too much?
—Marc Mazodier, Francois Anthony Carrillat, Claire Sherman, Carolin Plewa []
Volunteer choice of nonprofit organisation: an integrated framework
—Sarah-Louise Mitchell, Moira Clark []
Investigating the influence of regulatory focus on the efficacy of online review volume versus valence
—Elika Kordrostami, Yuping Liu-Thompkins, Vahid Rahmani []
When do consumers value ethical attributes? The role of perceived quality in gift-giving
—Gopal Das, John Peloza, Geetika Varshneya, Todd Green []
Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels
—Parisa Bagheri Tookanlou, Hartanto Wijaya Wong []
Managing consumer privacy concerns and defensive behaviours in the digital marketplace
—Ruwan Bandara, Mario Fernando, Shahriar Akter []
Marketing dashboards, resource allocation and performance
—Bruce Clark []
Value co-production made easy: the role of fantastical thinking
—Michela Addis, Giulia Miniero, Francesco Ricotta []
Powered by healthism? Marketing discourses of food and health
—Ksenia Silchenko, Søren Askegaard []