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POSTING TYPE: TOCs

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Special Section: Academy of Marketing Annual Conference 2019 – When you tire of marketing you tire of life

‘When you tire of marketing you tire of life’ or why you should attend the Academy of Marketing conference
—Mark Tadajewski [] []
Exploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self
—Dianne Dean , Rachel Trees & Haseeb Shabbir [] []

Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages
—H.P. Samanthika Gallage , Teresa Heath & Caroline Tynan [] []

Prefiguring sustainable living: an ecovillage story
—Katherine Casey , Maria Lichrou & Lisa O’Malley [] []

Feed the world or help the heroes? Exploring how political attitudes influence charitable choice
—Andrew Robson & David John Hart [] []

Is digital advertising effective under conditions of low attention?
—Irene Santoso , Malcolm Wright , Giang Trinh & Mark Avis [] []

Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
—Paula Rodríguez-Torrico , Lauren Trabold Apadula , Sonia San-Martín & Rebeca San José Cabezudo [] []

A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
—Marcelo Vinhal Nepomuceno , Luca M. Visconti & Tolga Cenesizoglu [] []

Influencer marketing: brand control, commercial orientation and post credibility
—Francisco J. Martínez-López , Rafael Anaya-Sánchez , Irene Esteban-Millat , Harold Torrez-Meruvia , Steven D’Alessandro & Morgan Miles [] []