J Mar Comm
Introduction
Journal of Marketing Communications, 27(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Blogging effects across supplier, retailer, and customer
—Shantanu Prasad [] []
Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
—Cody T. Havard , Patrick Ferrucci & Timothy D. Ryan [] []
Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator
—Vibhas Amawate & Dr. Madhurima Deb [] []
Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience
—Yaniv Gvili & Shalom Levy [] []
Regulatory focus and choice: The impact of control perceptions on advertising effectiveness
—Naa Amponsah Dodoo & Linwan Wu [] []
Online behavioral advertising: An integrative review
—Kaan Varnali [] []