J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 49(1)
POSTING TYPE: TOCs
Editorial
Reviewers as developmental coaches
—Mark B. Houston, John Hulland []
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
—Jan-Benedict E.M. Steenkamp, Alberto Maydeu-Olivares []
A strategic framework for artificial intelligence in marketing
—Ming-Hui Huang, Roland T. Rust []
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
—Fangfang Li, Jorma Larimo, Leonidas C. Leonidou []
An emerging theory of loyalty program dynamics
—Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier []
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
—Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse []
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial
—Pierre Dubois, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux, Pierre Chandon []
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
—Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen, Risto Rajala []
Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
—Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen, Risto Rajala []
Consumer dynamics: theories, methods, and emerging directions
—Jonathan Z. Zhang, Chun-Wei Chang []
Correction to: Consumer dynamics: theories, methods, and emerging directions
—Jonathan Z. Zhang, Chun-Wei Chang []
Upper echelons research in marketing
—Kimberly A. Whitler, Ben Lee, Ryan Krause, Neil A. Morgan []