Psych Mar
Introduction
Psychology & Marketing, 38(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
EDITORIAL
What’s next?
RESEARCH ARTICLES
Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation
—Jaewoo Park, Charles Spence, Hiroaki Ishii, Taku Togawa []
An empirical study on anthropomorphism and engagement with disembodied AIs and consumers’ reuse behavior
—Emi Moriuchi [Google Scholar]
Feeling red lucky? The interplay between color and luck in gambling settings
—Nicolas Pontes, Laura Kai Williams []
Using website information to reduce postpurchase dissonance: A mediated moderating role of perceived risk
—Mingfang Li, Askar H. Choudhury []
What kind of donor are you? Uncovering complexity in donor identity
—Liliana Bove, Danielle Chmielewski, Benjamin A. Neville, Jing Lei, Anish Nagpal []
Special fonts: The competing roles of difficulty and uniqueness in consumer inference
—Ruomeng Wu, Xiaoqi Han, Frank R. Kardes []
Social media influencers: A route to brand engagement for their followers
—Marjorie Delbaere, Brittany Michael, Barbara J. Phillips []
Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?
—Dirk Totzek, Gabriel Jurgensen []
The impact of reduced visibility caused by air pollution on construal level
—Ying Ding, Jiaqi Zhong, Guoqing Guo, Fengchao Chen []
Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling
—SarahLouise Mitchell, Moira Clark []
Coping with multiple identities related to meat consumption
—Louise Randers, Alice Gr繪nh繪j, John Th繪gersen []
What you touch, touches you: The influence of haptic attributes on consumer product impressions
—Achini T. Ranaweera, Brett A. S. Martin, Hyun Seung Jin []
Consumers’ response to promotional gifts: The role of gender, transactional value, and reciprocity
—Aleksandra Kovacheva, Hristina Nikolova, Cait Lamberton [Google Scholar]
Color me moral: White and black product colors influence prosocial behaviors
—Eugene Y. Chan, Yan Meng []