J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 33(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation
—Udo Wagner & Alisara Rungnontarat Charinsarn [] []
Made in China and Chinese Brand Management Across Cultures: A New Matrix Approach
—Jonas Polfu [] []
The Relationships among Dimensions of Perceived Risk and the Switching Intentions of Pioneer Adopters in Japan
—Mark E. Parry, Sumita Sarma & Xiaoming Yang [] []
COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
—Russell J. Zwanka & Cheryl Buff [] []
Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)
—Vera Butkouskaya, Joan Llonch-Andreu & Mar穩a-del-Carmen Alarc籀n-del-Amo [] []
Impermanence Mindset and Market-Focused Dynamic Capability
—Vane Ing Tian, Alan K. M. Au & Alan C. B Tse [] []
The Great War in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture
—Joaquim Rius-Ulldemolins [] []