Intl J Adv
Introduction
International Journal of Advertising, 39(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Advertising in China ; Guest Editors: Shaoming Zou and Lefa Teng
Introduction
Understanding digital advertising and branding: an introduction to the International Journal of Advertising special issue on new developments in advertising in China
—Shaoming Zou & Lefa Teng [] []
Articles
Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness
—Lianne Foti, Xiajing Zhu, Yige Yuan & Lefa Teng [] []
The influence of anthropomorphic communication in social media on the country-of-origin effect
—Wenting Feng, Tao Wang & Wenlong Mu [] []
Warmth effect in advertising: the effect of male endorsers warmth on brand attitude
—Hongxia Zhang, Xiaoying Zheng & Xuan Zhang [] []
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
—Hongyan Jiang, Chen Li, Xiuping Li & Leida Li [] []
Sales or reviews, which matters more to consumer preference and online advertising? evidence from eye-tracking and self-reporting
—Zhuomin Shi, Caiyun Zhang & Liangyu Wu [] []
To gain face or not to lose face: the effect of face message frame on response to public service advertisements
—Hanwei Wang, Hongyu Fu & Yuanyuan Wu [] []
Touching with heart, reasoning by truth! The impact of brand cues on mini-film advertising effect
—Tung-Ju Wu, Ting Xu, Lydia Qianqian Li & Kuo-Shu Yuan [] []