Res Apps Mar
Introduction
Recherche et Applications en Marketing, 35(4)
POSTING TYPE: TOCs
Institutional entrepreneurs and legitimation strategies: The case of personal hygiene in France from 1880 to 1980
—Anthony Galluzzo and H矇l癡ne Gorge [] []
How tasty is governance? Understanding the effect of a cooperative label on perceived taste of food products
—Axelle Faure-Ferlet, Sonia Capelli, and William Sabadie [] []
Applying Mantels spatial method to the case of restaurants
—Am矇lie Clauzel [] []
Digital transparency: Dimensions, antecedents and consequences on the quality of customer relationships
—Audrey Portes, Gilles NGoala, and Anne-Sophie Cases [] []
Review article
Proximity in marketing: An integrating theoretical framework and research agenda
—Fran癟ois Lenglet and R矇mi Mencarelli [] []