Value Creation and Marketing Accountability
Introduction
Free course taught by David W. Stewart and made available on YouTube by the Marketing Accountability Standards Board
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Resources
Author: Erich Decker-Hoppen
FREE ONLINE COURSE: Value Creation and Marketing Accountability
A 14-part, senior-level marketing course by Loyola Marymount University’s David W. Stewart is available for free from the MASB FINANCE in MARKETING Library on YouTube, along with numerous other videos.
Pt  1  Creating and Measuring Value
Pt  2  Business Models
Pt  3  Cash Flows
Pt  4  Marketing Research
Pt  5  Forecasting Demand
Pt  6  Intermediate Marketing Outcomes
Pt  7  Linking Marketing Outcomes to Financial Performance
Pt  8  Brand and Brand Value
Pt  9  Organizing the Value Chain
Pt 10 Â Customer Loyalty
Pt 11 Â Managing Risk
Pt 12 Â Multi-Product Portfolios
Pt 13 Â Finance and Marketing Strategy
Pt 14 Â Measurement Beyond the Firm