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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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EDITORIAL

Animal lives matter
—Ronald Jay Cohen []

Future thinking: A marketing perspective on reducing wildlife crime
—Steven W. Rayburn, Sidney Anderson, Jeremy J. Sierra []

The inescapable effects of superstition and sacrifice on crimes against wildlife
—Salomao A. de Farias []

Assessing demand reduction measures for rhino horn consumption
—Peggy E. Chaudhry []

Wildlife trafficking: Focusing on the entire supply chain
—Arthi Shri Nataraajan []

Death imagery in antipoaching advertising
—Tae Hyun Baek, Sukki Yoon []

The case of the “This Is Not A Game” campaign in Zambia: An analysis of the messaging strategies used to deter illegal bushmeat consumption
—Johnny Graham, Yuvay M. Ferguson []

Attitudes toward wildlife: The impact of physical attractiveness
—Richard J. Harnish, Rajan Nataraajan []

“Minor crimes” against wildlife: Small offenses, lasting impact, and a proposed solution
—Elizabeth A. Minton, Abigail M. Sisneros‐Kidd, Christopher Monz []

Who is going to save the Brazilian Amazon forest? Reflections on deforestation, wildlife eviction, and stewardship behavior
—Marianny J. B. Silva, Marconi F. da Costa, Salomão A. de Farias, Lilian S. O. Wanderley []

Reducing crimes against wildlife through promoting animal–human continuity beliefs: The role of consumers’ religiosity
—Elizabeth A. Minton [Google Scholar]

Towards a classification of marine wildlife crime: Marketing strategies to curtail illegal fishing, malicious acts, and waterway pollution
—Astrid L. Keel, Marco Wolf []

Consumer engagement behaviors in the online wildlife trade: Implications for conservationists
—Kim Feddema, Paul Harrigan, K. Anne Isola Nekaris, Dila Maghrifani []

Exploring online comments from a strategic marketing stance to reduce wildlife crime
—Sheen Kachen, Anjala S. Krishen []

How cultural branding, story‐telling, and personification can save the iconic Australian koala
—Marylouise Caldwell, Paul C. Henry []

Preventing wildlife crime with a focus on orangutans: Applying social influence techniques to public education efforts
—David N. Sattler, Holly Berg, Sadie R. Grattan, Alyssa Nelson, Megan Poppe, Richard J. Harnish, Makayla Shank []

The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China
—Natascha Loebnitz, Clarisse Kienou‐Traore, Yanfeng Zhou, Phillip Frank, Klaus G. Grunert []