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J Soc Mar

Introduction

Journal of Social Marketing, 10(4)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Rewiring the STEM pipeline – a C-B-E framework to female retention
Carina Roemer, Sharyn Rundle-Thiele, Bo Pang, Patricia David, Jeawon Kim, James Durl, Timo Dietrich, Julia Carins []

Guest editorial
Lukas Parker, Krzysztof Kubacki, Linda Brennan, Mike Reid, Natalia Szablewska []

The circle of vulnerability and the myth of choice
Felicity Small, Michael Mehmet, Jodie Kleinschafer []

Building positive resilience through vulnerability analysis
Krzysztof Kubacki, Dariusz Siemieniako, Linda Brennan []

From culture to behaviour: donor orientation and organisational identification
Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz []

Enabling vulnerable populations: insights from the experiences of functionally illiterate consumers
Sachithra Kumari Jayasundara, Sajith Siriwardana, Withanage Dushan Chaminda Jayawickrama []