J Mar Man
Introduction
Journal of Marketing Management, 36(15/16)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research |
—Andrei Botez, Joel Hietanen & Henrikki Tikkanen [] []
Alternative food networks: good practices for sustainable performance
—Myriam Kessari, Cédrine Joly, Annabelle Jaouen & Mélanie Jaeck [] []
The logic of sustainability: institutional transformation towards a new culture of fashion
—Zeynep Ozdamar Ertekin, Deniz Atik & Jeff B. Murray [] []
Effects of paid search advertising on product sales: a Chinese semantic perspective
—Zhi Yang, Yueyan Wu, Chongyu Lu & Yangjun Tu [] []
Investors’ response to advertising: the role of media
—Pablo J. López-Tenorio & Jaime Romero [] []
Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
—Valeria Noguti & David S. Waller [] []
Webcare quality: conceptualisation, scale development and validation
—Tathagata Ghosh & Santanu Mandal [] []
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
—Zachary William Anesbury, Carl Barrie Driesener, Bill Page, Steven Bellman & Byron Sharp [] []