Intl J Res Mar
Introduction
International Journal of Research in Marketing, 37(4)
POSTING TYPE: TOCs
The material self
—Richard P. Bagozzi, Ayalla A. Ruvio, Chunyan Xie []
Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?
—Martin Eisend, Erik Hermann []
Designing for the genders: The role of visual harmony
—Kristina Nickel, Ulrich R. Orth, Minu Kumar []
Universal dimensions of individuals’ perception: Revisiting the operationalization of warmth and competence with a mixed-method approach
—Georgios Halkias, Adamantios Diamantopoulos [Google Scholar]
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
—Artyom Golossenko, Kishore Gopalakrishna Pillai, Lukman Aroean []
Dynamics and peer effects of brand revenue in college sports
—Zhuping Liu, Jason A Duan, Vijay Mahajan []
Brand activism: Does courting controversy help or hurt a brand?
—Sourjo Mukherjee, Niek Althuizen []
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
—Emanuel Bayer, Shuba Srinivasan, Edward J. Riedl, Bernd Skiera []
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior
—Arezou Ghiassaleh, Bruno Kocher, Sandor Czellar []
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth
—Cesare Amatulli, Matteo De Angelis, Giovanni Pino, Gianluigi Guido []
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
—Minkyung Koo, Sharon Shavitt, Ashok K. Lalwani, Sydney Chinchanachokchai []
Finding the self in chance events
—Aekyoung Kim, Donnel Briley []