Euro J Mar
Introduction
European Journal of Marketing, 54(12)
POSTING TYPE: TOCs
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
—Kunter Gunasti, Selcan Kara, William T. Ross, Jr []
An assessment of attachment style measures in marketing
—Meredith E. David, Kealy Carter, Claudio Alvarez []
Products labeled as made in domestic country: the brand matters
—Yohan Bernard, V矇ronique Collange, Aurore Ingarao, Sarra Zarrouk-Karoui []
Different status reevaluation period and communication styles for top-tier and bottom-tier customers in multi-tier loyalty programs
—Woojung Chang []
Looking at you: celebrity direct eye gaze influences social media post effectiveness
—Jasmina Ilicic, Stacey M. Brennan []