AMS Rev
Introduction
AMS Review, 10(3/4)
POSTING TYPE: TOCs
Assessing and advancing marketing’s value propositions: a disciplinary dialog
—Stephen L. Vargo []
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence
—Thomas Martin Key, Terry Clark, OC Ferrell, David W. Stewart, Leyland Pitt []
Commentary
Resurrecting marketing
—Russell Belk []
Commentary
First steps to creating high impact theory in marketing
—Ruth N. Bolton []
Commentary
Rethinking marketing: back to purpose
—Julia A. Fehrer []
Commentary
Marketing’s value propositions: a focus on exit, voice, and loyalty
—G. Tomas M. Hult, Forrest V. Morgeson []
For re-institutionalizing the marketing discipline in Era V
—Shelby D. Hunt []
Commentary
Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
—Rajan Varadarajan []
A framework for viral marketing replication and mutation
—Gavin L. Fox, Stephen J. Lind []
Friendships in marketing: a taxonomy and future research directions
—Diptiman Banerji, Ramendra Singh, Prashant Mishra []
The influence of media multitasking on advertising effectiveness
—Marion Garaus []
Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior
—William Sun []
Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption
—Sven Heidenreich, Katrin Talke []
The changing role of marketing: transformed propositions, processes and partnerships
—Kaj Storbacka, Ted Moser []
Reclaiming or rebranding marketing: implications beyond digital
—Thomas Ritter []