Journal of Marketing-MSI Special Issue
Introduction
From Marketing Priorities to Research Agendas, the JM Special issue with is freely available, with commentaries
POSTING TYPE: Calls: Journals
Author: Christine Moorman
Journal of Marketing-MSI Special Issue: From Marketing Priorities to Research Agendas
What are the highest-impact topics for research in the marketing field? What do practitioners say they want to learn more about? What do scholars believe are the questions on which progress is most likely to be made?
Every two years the Marketing Science Institute (MSI) asks these questions of its corporate members and reports the answers as its priorities. This year, there is something new. A group of mid-career marketing academics wrote articles for peer review for the Journal of Marketing that expand on the MSI Priorities. Marketing leaders from companies and other academics were invited to read and comment on the scholars work. The result, we hope, will offer important insights to the field and provoke a stream of rigorous and useful research.
All the articles and commentaries are below and on the Special Issue page.
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John A. Deighton, Carl F. Mela, and Christine Moorman
Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, and Kenneth C. Wilbur
- Commentary: Marc Pritchard, Procter & Gamble
- Commentary: Jonathan Porter, the Competition and Markets Authority in the United Kingdom
Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal
- Commentary: Nick Hughes, 4RDigital and Rajesh Chandy, London Business School
- Commentary: Ann Lewnes, Adobe
Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay
- Commentary: Pamela Forbus, Pernod Ricard
- Commentary: Rajdeep Grewal, UNC-Chapel Hill, and Shrihari Sridhar, Texas A&M
Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, and Sriraman Venkataraman
- Commentary: Kusum Ailawadi, Dartmouth College
- Commentary: George John, University of Minnesota, and Lisa K. Scheer, University of Missouri
Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti
- Commentary: Kenneth Cukier, The Economist
- Commentary: Robert V. Kozinets and Ulrike Gretzel, University of Southern California
- Commentary: Judith Donath, Harvard University
Rex Yuxing Du, Oded Netzer, David A. Schweidel, and Debanjan Mitra
- Commentary: Neil A. Morgan, Indiana University, and Robert S. Lurie, Eastman Chemical Company
- Commentary: Jason Wild, Salesforce
Carey K. Morewedge, Ashwani Monga, Robert W. Palmatier, Suzanne B. Shu, and Deborah A. Small
- Commentary: Scott Lieberman, KPMG
- Commentary: Jim Griffin, OneHouse
The editors of the Special Issue, John Deighton, Carl Mela, and Christine Moorman, will host sessions at the 2021 蹤獲扦夥厙 Winter Academic Conference February 1719 in which the authors will present, and the commentators will share their views. Sign up for the today.