Soc Mar Quart
Introduction
Social Marketing Quarterly, 26(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Editorial Taking the Pulse of Social Marketing: The 2019 World Social Marketing Conference
—Diogo VerÃssimo [] []
Validating the Theory of Planned Behavior Model Extended to Social Marketing Behavioral Enhancers Using Structural Equation Modeling
—Lutete Christian Ayikwa, Johan W. De Jager, and Dion Van Zyl [] []
Application of Community-Based Social Marketing (CBSM) to Increase Recycling Behavior (RB) in Primary Schools
—Sahar Haghighatjoo, Rahim Tahmasebi, and Azita Noroozi [] []
Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions
—Aaron R. Brough, Grant E. Donnelly, Vladas Griskevicius, Ezra M. Markowitz, Kaitlin T. Raimi, Crystal Reeck, Remi Trudel, Kurt B. Waldman, Karen Page Winterich, and Kimberly S. Wolske [] []
Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada
—Sarah Fries, Julie Cook, and Jennifer Kristin Lynes [] []
The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context
—Sidharth Muralidharan, Carrie La Ferle, and Lauren Howard [] []
The Marketing Mix and Hygienic Barbershop Use: A Formative Study
—Jean Claude Kwitonda [] []
Commentary
Will Social Marketing Fight for Black Lives? An Open Letter to the Field
—Sonya A. Grier and Sonja Martin Poole [] []