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POSTING TYPE: TOCs

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Editorial

Marketing Thinking and Doing
—John A. Deighton, Carl F. Mela, and Christine Moorman [] []

Inefficiencies in Digital Advertising Markets
—Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, and Kenneth C. Wilbur [] []

Commentary: “Half My Digital Advertising Is Wasted…�
—Marc Pritchard [] []

Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field
—Jonathan Porter [] []

Marketing Agility: The Concept, Antecedents, and a Research Agenda
—Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal [] []

Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets
—Nick Hughes and Rajesh Chandy [] []

Commentary: The Future of Marketing Is Agile
—Ann Lewnes [] []

Traveling with Companions: The Social Customer Journey
—Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay [] []

Commentary: The Case for a Healthier Social Customer Journey
—Pamela Forbus [] []

Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys
—Rajdeep Grewal and Shrihari Sridhar [] []

Informational Challenges in Omnichannel Marketing: Remedies and Future Research
—Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, and Sriraman Venkataraman [] []

Commentary: Omnichannel from a Manufacturer’s Perspective
—Kusum L. Ailawadi [] []

Commentary: Governing Technology-Enabled Omnichannel Transactions
—George John and Lisa K. Scheer [] []

Consumers and Artificial Intelligence: An Experiential Perspective
—Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti [] []

Commentary: How AI Shapes Consumer Experiences and Expectations
—Kenneth Cukier [] []

Commentary: Artificial Intelligence: The Marketer’s Dilemma
—Robert V. Kozinets and Ulrike Gretzel [] []

Commentary: The Ethical Use of Powerful Words and Persuasive Machines
—Judith Donath [] []

Capturing Marketing Information to Fuel Growth
—Rex Yuxing Du, Oded Netzer, David A. Schweidel, and Debanjan Mitra [] []

Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research
—Neil A. Morgan and Robert S. Lurie [] []

Commentary: Beyond Data: The Mindsets and Disciplines Needed to Fuel Growth
—Jason Wild [] []

Evolution of Consumption: A Psychological Ownership Framework
—Carey K. Morewedge, Ashwani Monga, Robert W. Palmatier, Suzanne B. Shu, and Deborah A. Small [] []

Commentary: Managing Human Experience as a Core Marketing Capability
—Scott Lieberman [] []

Commentary: Music’s Digital Dance: Singing and Swinging from Product to Service
—Jim Griffin [] [Google Scholar]