ÂÜÀòÉç¹ÙÍø-Irwin-McGraw-Hill AwardÂ
Introduction
Jan-Benedict Steenkamp has been selected as the 2021 ÂÜÀòÉç¹ÙÍø Irwin McGraw Hill Distinguished Marketing Educator Award Recipient
As the philanthropic arm of the ÂÜÀòÉç¹ÙÍø, the ÂÜÀòÉç¹ÙÍø Foundation champions individual marketers who are making an impact on our profession and community. The ÂÜÀòÉç¹ÙÍø Foundation is pleased to announce that Jan-Benedict Steenkamp has been selected as the 2021 ÂÜÀòÉç¹ÙÍø Irwin McGraw Hill Distinguished Marketing Educator Award Recipient! Jan-Benedict Steenkamp is the C. Knox Massey Distinguished Professor of Marketing at The University of North Carolina at Chapel Hill. The ÂÜÀòÉç¹ÙÍø-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education. To learn more about the ÂÜÀòÉç¹ÙÍø Foundation Awards, please visit: /awards/