Mar Theory
Introduction
Marketing Theory, 20(4)
POSTING TYPE: TOCs
When consumers live several experiences in one: Syncretic thematization and consumers’ productive use of free time
—Damien Chaney and Fuat A. Fırat [] []
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
—Carlos A. Diaz Ruiz and Hans Kjellberg [] []
The interrupted world: Surrealist disruption and altered escapes from reality
—Scott Jones, James Cronin, and Maria Piacentini [] []
Nostalgia and pastiche in the post-postmodern zeitgeist: The ‘postcar’ from Italy
—Luigi Cantone, Bernard Cova, and Pierpaolo Testa [] []
(Wo)men on top? Postfeminist contradictions in young women’s sexual narratives
—Alexandra S. Rome and Aliette Lambert [] []
Autonomy as license to operate: Establishing the internal and external conditions of informed choice in marketing
—Thomas Anker [] []
Commentaries
The continuing significance of social structure in liquid modernity
—Marylouise Caldwell and Paul Conrad Henry [] []
The value in de-emphasizing structure in liquidity
—Giana M. Eckhardt and Fleura Bardhi [] []