J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 27(4)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
An Exploration of Decision-Making under Threat
—Benoit Bourguignon , Harold Boeck & Theresa B. Clarke [] []
Augmenting Outsourced Value Chains Immersed in Turbulence
—Chih-An Lin & Homin Chen [] []
How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers
—Markus Kirchberger , Marc Wouters & James C. Anderson [] []
Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller–customer business relationships
—Nils Høgevold , Göran Svensson, Kristiania & Mornay Roberts-Lombard [] []
PRACTITIONER NOTE
In defense of challenger marketing
—Weng Marc Lim [] []
Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models
—Pável Reyes-Mercado & Karla Barajas-Portas [] []