Mar Ed Rev
Introduction
Marketing Education Review, 30(4)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Letter from the editor
—Barbara Ross Wooldridge [] []
Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction
—Gabriella Arizzi , Jake Breitenreiter , Ronan Khalsa , Rajesh Iyer , Laurie A. Babin & Mitch Griffin [] []
SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC
—Purvi Shah , Debra A. Laverie & Sreedhar Madhavaram [] []
THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES
—Gauri Kulkarni & Gema Vinuales [] []
Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class
—Chris Hopkins , O. C. Ferrell , Linda Ferrell , Karen Hopkins & Adam C. Merkle [] []