J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 12(4)
POSTING TYPE: TOCs
Marketing in the late Soviet garment industry
—Iuliia Olegovna Papushina []
The gift that starts a home: marketing of the hope chest in the USA
—Leighann Neilson, Erin Barkel []
The marketing of concerts in London 16721749
—Catherine Harbor []
Advertising food to Australian children: has self-regulation worked?
—Nipa Saha []
Arms and armor collecting in America: history, community and cultural meaning
—Terrence H. Witkowski []
Nationalistic appeals and consumer boycotts in China, 1900-1949
—Tony Yan, Michael R. Hyman []