J Con Res
Introduction
Journal of Consumer Research, 47(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
On My Own: The Aversion to Being Observed during the Preference-Construction Stage
—Yonat Zwebner; Rom Y Schrift []
The Zero Bias in Target Retirement Fund Choice
—Ajay Kalra; Xiao Liu; Wei Zhang []
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
—Amanda P Yamim; Robert Mai; Carolina O C Werle []
The Small Predicts Large Effect in Crowdfunding
—Tingting Fan; Leilei Gao; Yael Steinhart []
System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value
—Dan R Schley ; Bart De Langhe; Andrew R Long []
Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator
—Andrea Webb Luangrath; Joann Peck; Anders Gustafsson []
The Effect of Categorization on Goal Progress Perceptions and Motivation
—Marissa A Sharif; Kaitlin Woolley []
Retraction: Witnessing Moral Violations Increases Conformity in Consumption