Mar Letters
Introduction
Marketing Letters, 31(4)
POSTING TYPE: TOCs
Editorial: Relaunching Marketing Letters
—Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik, Russell S. Winer []
The disruptive potential of drones
—Stefanie Beninger, Karen Robson []
Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium
—Simon J. Blanchard, Debora V. Thompson []
Platform data strategy
—Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker, Adithya Pattabhiramaiah []
Consumer decisions with artificially intelligent voice assistants
—Benedict G. C. Dellaert, Suzanne B. Shu, Theo A. Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller, Mary Steffel []
Choices in networks: a research framework
—Fred Feinberg, Elizabeth Bruch, Michael Braun, Brett Hemenway Falk, Nina Fefferman, Elea McDonnell Feit, John Helveston, Daniel Larremore, Blakeley B. McShane, Alice Patania, Mario L. Small []
How can machine learning aid behavioral marketing research?
—Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J. B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright, Ying Zhu []
Fundraising design: key issues, unifying framework, and open puzzles
—Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John A. List, Yu Ma, Yu Wang []
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
—Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner, Kellen J. Mrkva []
Soul and machine (learning)
—Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan []
Refocusing loyalty programs in the era of big data: a societal lens paradigm
—Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan []
Mobility as a service (MaaS): the importance of transportation psychology
—Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao []
Autonomy in consumer choice
—Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng, Yonat Zwebner []