J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 14(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
When profile photos matter: the roles of reviewer profile photos in the online review generation and consumption processes
—Jong Min Kim, Miyea Kim, Sookyoung Key []
When does an online brand community backfire? An empirical study
—Junyun Liao, Dianwen Wang []
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
—Ernest Emeka Izogo, Mercy Mpinganjira []
Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method
—Masoud Ramezani Nia, Sajjad Shokouhyar []