J Promo Man
Introduction
Journal of Promotion Management, 27(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users
—Yoo Jin Chung & Eunice Kim [] []
Dialogic Communication and Thought Leadership: Twitter Use by Public Relations Agencies in the United States
—Patrick D. Thelen, Katy L. Robinson, Cen April Yue & Rita Linjuan Men [] []
Key Image Attributes to Elicit Likes and Comments on Instagram
—Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual & Andrea Ollo-López [] []
Perceived Impact of Promotional Support: Issues and Scale
—Harindranath R. M. & Bharadhwaj Sivakumaran [] []
The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model
—Pranay Verma [] []
Gender and Celebrity Scandals: A Cross-Cultural Examination on Celebrity Endorsement
—Jianping Coco Huang [] []
Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia
—Dariyoush Jamshidi & Alireza Rousta [] []
The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy
—Mikyeung Bae [] []