J Mar Analytics
Introduction
Journal of Marketing Analytics, 8(4)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
The dilemma of social media algorithms and analytics
Maria Petrescu, Anjala S. Krishen
Cutoff criteria for overall model fit indexes in generalized structured component analysis
—Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle []
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth
—Alberto Lopez, Eva Guerra, Beatriz Gonzalez, Sergio Madero []
Establishing social media firestorm scale via large dataset media analytics
—Kalle Nuortimo, Erkki Karvonen, Janne Härkönen []
Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry
—Takumi Kato []
Location and agglomeration factors predicting retailers’ preference for Indian malls
—Arpita Khare []
Machine learning for a citizen data scientist: an experience with JMP
—Jie Li, Megan Mocko []