J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 25(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Developing cross-selling capability in key corporate bank relationships: the case of a Nordic Bank
—Jari Salo, Helen Cripps, Robert Wendelin []
Independent financial adviser (IFA)-based brand equity pyramid
—Nathalia C. Tjandra, John Ensor, Maktoba Omar, John R. Thomson []
Marketing universities’ services role in providing financial resources
—Odai Falah Mohammad AL-Ghaswyneh []
Elderly consumers and financial choices: A systematic review
—Gianluigi Guido, Cesare Amatulli, Andrea Sestino []
Understanding the intention to use mobile banking by existing online banking customers: an empirical study
—Sindhu Singh, R. K. Srivastava []