J Intl Mar
Introduction
Journal of International Marketing, 28(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations
—Carlos M.P. Sousa, Rebecca Yu Li, and Xinming He [] []
Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?
—Noman Shaheer, Sali Li, and Richard Priem [] []
National Culture and Advertising Sensitivity to Business Cycles: A Reexamination
—Jung Seek Kim [] []
Leveraging Interfirm Relationships in China: Western Relational Governance or Guanxi? Domestic Versus Foreign Firms
—Zhaofang Chu, Fujun Lai, and Linlin Wang [] []
Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective
—Dario Miocevic and Srdan Zdravkovic [] []