Intl J Adv
Introduction
International Journal of Advertising, 39(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
The urgent need for more research on influencer marketing
—Charles R. Taylor [] []
eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings on perceived credibility
—Seoyeon Hong & Matthew Pittman [] []
Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations
—Lira Yun , Kihan Kim & Yunjae Cheong [] []
Charity advertising: congruence between political orientation and cause of need
—Younghwa Lee , Joon Yong Seo & Sukki Yoon [] []
You reap where you sow: a trust-based approach to initial seeding for viral advertising
—Jisu Huh , Hyejin Kim , Bhavtosh Rath , Xinyu Lu & Jaideep Srivastava [] []
A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors
—May O. Lwin , Andrew Z. H. Yee , Jerrald Lau , Janelle S. Ng , Jocelin Y. Lam , Ysa Marie Cayabyab , Shelly Malik & K. Vijaya [] []
Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
—Brigitte Naderer , Alice Binder , Jörg Matthes & Mira Mayrhofer [] []
Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
—Anastasia Kononova , Wonkyung Kim , Eunsin Joo & Kristen Lynch [] []
Location does matter: the effect of display locations of regular price and sale price on consumers’ responses in comparative price advertising
—Jung Min Jang & Eun Young Park [] []
Going it alone or together: the role of space between products on consumer perceptions of price promotions
—Hyokjin Kwak , Yuli Zhang , Marina Puzakova & Takeshi Moriguchi [] []
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
—Juliana Fernandes , Sigal Segev & Joy K. Leopold [] []
Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising
—Heejun Lee & Chang-Hoan Cho [] []
Preregistration as a way to limit questionable research practice in advertising research
—Lars Bergkvist [] []