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Euro J Mar

Introduction

European Journal of Marketing, 54(10)

POSTING TYPE: TOCs


Guest editorial
Philip J. Kitchen, Charles R. Taylor

Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environmentally irresponsible behaviors
Lin Zhang, Jintao Wu, Honghui Chen, Bang Nguyen []

Reimagining customer service through journey mapping and measurement
Charles H. Patti, Maria M. van Dessel, Steven W. Hartley []

Extending the experience construct: an examination of online grocery shopping
Reema Singh, Magnus Söderlund []

Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress
Subhadip Roy, Varsha Jain []

Gaining satisfaction: the role of brand equity orientation and failure type in service recovery
Ke Ma, Xin Zhong, Guanghui Hou []

Time lags, non-linearity and asymmetric effects in an extended service-profit chain
Gregory Strydom, Michael T. Ewing, Campbell Heggen []

Addressing the Janus face of customer service: a typology of new age service failures
Charles R. Taylor, Philip J. Kitchen, Matthew E. Sarkees, Christian O. Lolk []

Service gifts, collective social connection and reciprocity
Yihui (Elina) Tang, Christian Hinsch, Donald J. Lund, Husni Kharouf []

A bibliometric investigation of service failure literature and a research agenda
Pantea Fouroudi, Philip J. Kitchen, Reza Marvi, Tugra Nazli Akarsu, Helal Uddin []

Introducing the socialbot: a novel touchpoint along the young adult customer journey
Carolyn Wilson-Nash, Amy Goode, Alice Currie []

The impact of collective brand personification on happiness and brand loyalty
Dominique Braxton, Loraine Lau-Gesk []

Management response to negative comments, psychological distance and product nature: a consumer perspective
Chundong Zheng, Liping Yuan, Xuemei Bian, Han Wang, Lei Huang []

Inferred respect: a critical ingredient in customer satisfaction
Laurence Ashworth, Maureen A. Bourassa []