Australasian Mar J
Introduction
Australasian Marketing Journal, 28(4)
POSTING TYPE: TOCs
Editorial
—Liem Viet Ngo []
Stigma association type and sponsor corporate image: Exploring the negative off-field behaviour of sportspeople
—Ellen Bloxsome, Mark Brown, Nigel Pope, Christopher Joseph []
Envisioning the future of behavioral decision-making: A systematic literature review of behavioral reasoning theory
—Aditya Kumar Sahu, R.K. Padhy, Amandeep Dhir []
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
—Jason Weismueller, Paul Harrigan, Shasha Wang, Geoffrey N. Soutar []
A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
—Rahil Shams, Mark Brown, Frank Alpert []
Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice
—Sarah Duffy, Kyle Bruce, Lara Moroko, Lars Groeger []
AI customer service: Task complexity, problem-solving ability, and usage intention
—Yingzi Xu, Chih-Hui Shieh, Patrick van Esch, I-Ling Ling []
Neuromarketing, subliminal advertising, and hotel selection: An EEG study
—Liwei Hsu, Yen-Jung Chen []
Transforming social capital into performance via entrepreneurial orientation
—Long Thanh Nguyen, Jake An, Liem Viet Ngo, Le Nguyen Hau []
CB-SEM latent interaction: Unconstrained and orthogonalized approaches
—Jun-Hwa Cheah, Mumtaz Ali Memon, James E Richard, Hiram Ting, Tat-Huei Cham []
Customer engagement: A systematic review and future research priorities
—Sylvia C. Ng, Jillian C. Sweeney, Carolin Plewa []
When giving is good for encouraging social entrepreneurship
—Truc Thanh Le, Thi Nguyet Que Nguyen, Quan Ha Minh Tran []
Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options
—Jungkeun Kim, Jae-Eun Kim, Roger Marshall []
Convenience matter in mobile banking adoption intention?
—Amit Shankar, Bikramjit Rishi []
Consumers’ resistance to digital innovations: A systematic review and framework development
—Shalini Talwar, Manish Talwar, Puneet Kaur, Amandeep Dhir []
Does the interface quality of mobile shopping apps affect purchase intention? An empirical study
—Vipul Patel, Kallol Das, Ravi Chatterjee, Yupal Shukla []
The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation
—Hoang Sinh Nguyen, Daniel Laufer, Krisjanous Jayne []
Effectiveness of food-related cues and portion size effect
—E. Gray, H.T. Lau, R. Lee, L. Lockshin, C. Nguyen, Y. Zhu []
Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
—Julie Bilby, Mike Reid, Linda Brennan, Jiemiao Chen []
The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers
—Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Gary Mortimer, Harjit Sekhon, Husni Kharouf, Charles Jebarajakirthy []
Genetically modified crops’ environmental impact and trust in eco-labels
—Lynn E. Kwak, Sang Won Yoon, Younjun Kim []
Augmented reality marketing: A technology-enabled approach to situated customer experience
—Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie Isobel Keeling, Dominik Mahr, Ko de Ruyter []