Mar Sci
Introduction
Marketing Science, 39(6)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Introduction to the Special Issue on Marketing Science and Field Experiments
—Leif Nelson, Duncan Simester, and K. Sudhir [] []
Temporal Reframing and Participation in a Savings Program: A Field Experiment
—Hal E. Hershfield, Stephen Shu, and Shlomo Benartzi [] []
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising
—Indranil Goswami and Oleg Urminsky [] []
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
—Kurt P. Munz, Minah H. Jung, and Adam L. Alter [] []
Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition
—Robert Mislavsky, Berkeley Dietvorst, and Uri Simonsohn [] []
Lifting the Veil: The Benefits of Cost Transparency
—Bhavya Mohan, Ryan W. Buell, and Leslie K. John [] []
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment
—Jia Li, Noah Lim, and Hua Chen [] []
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
—Shan Huang, Sinan Aral, Yu Jeffrey Hu, and Erik Brynjolfsson [] []
Referral Reward Size and New Customer Profitability
—Heike M. Wolters, Christian Schulze, and Karen Gedenk [] []
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment
—Longxiu Tian and Fred M. Feinberg [] []